Environmental, social and governance investing has plenty of challenges, such as a lack of knowledge, a lack of regulation and often conflicting data on companies.
It also has plenty of opportunities, such as a rising cohort of younger investors interested in sustainability, greater access to online tools and information, and the prospect of strong adviser-client relationships.
But what does ESG need to make sure that it is a long-term, sustainable investment philosophy, and not just a popular fad for the short term?