The Crude Truth Ep. 112 Leann Callihan, Drew Guntert and Jason Maloy

Video Transcription edited for grammar. We disavow any errors unless they make us look better or smarter.

Rey Treviño [00:00:00] The Nape Expo is February 5th through the seventh at the George R Brown Convention Center in Houston, Texas. Nape, Where deals happen.

Narrator [00:00:09] In 1901 at Spindle Top Hill near Beaumont. The future of Texas changed dramatically as like a fountain of fortune. Thousands of barrels of oil burst from the earth towards the sky. Soon Detroit would be cranking out Model TS by the millions, and America was on the move thanks to the black gold being produced in Texas. Now more than a century later. The vehicles are different, but nothing else has truly changed. Sure, there may be many other alternative energy sources like wind and solar and electric, but let’s be honest, America depends on oil and entrepreneurs. And if the USA is truly going to be independent, it has to know The Crude Truth.

Narrator [00:00:52] This episode is brought to you by LFS Chemistry. We are committed to being good stewards of the environment. We are providing the tools so you can be too. Nape Expo, Where deals happen. Air compressor solutions. When everything is on the line, Air Compressor Solutions is the dependable choice to keep commercial business powered up. Sandstone Group. Exec Crue. Elevate your network. Elevate your knowledge. Texas Star Alliance. Pecos Country Operating Fueling Our Future.

Rey Treviño [00:01:27] Well, thank you, as always, for tuning in to another episode of The Crude Truth. With me, as always, is my co-host, Kristy. How are you?

Kristy Kerns [00:01:35] I’m really good today, thank you. How are you?

Rey Treviño [00:01:37] I’m doing well. I can’t complain. It’s been a bit of fun. Morning over here at the studios already. And I think my I’m a little nervous. I’m just so excited with with who we have on today. Our guests today are people that the oil and gas industry knows it’s a staple. And the funny part is I’ve had two of these people on before, and I’m just over here like like Ricky Bobby, you know, I don’t know. Do my hands.

Kristy Kerns [00:02:00] Try hold this microphone

Rey Treviño [00:02:04] My gosh. Well, our guests today are Leann Callahan, Drew Gunter and Jason Maloy. Guys, how are you all doing?

Leann Callahan [00:02:13] Great. Thank you for having us from. Happy to be here.

Rey Treviño [00:02:15] Well, thank you all very much for making the trip over to Dallas. You know, I know last time I had you two on, we were in the Fort Worth studio there and up. But today I wanted to invite you all to the flagship studio because it was such a great time last year. Nape was such a success this past year, which it only continues to get better. And it was like to keep up the caliber of Nathan Apo, how to get a job of a flagship studio. And also just thank you all so much for coming back on. For those out there that don’t know y’all, let’s go down the couch real quick. Just just for people can get a brief introduction. Leann

Leann Callahan [00:02:48] Absolutely. I’m Leann Callihan and I am the EVP and COO of APPL and Nape. And I’m thrilled to be here to talk about all the exciting things that we have coming up.

Rey Treviño [00:03:00] Yeah, yeah.

Drew Guntert [00:03:01] Andrew Garner, Director of Nape. So I’m in full Nape mode right now getting everything ready for the February launch.

Rey Treviño [00:03:09] Yeah.

Jason Maloy [00:03:10] I’m Jason Maloy, founder and owner of Cotton Energy. I’m proud to be a lead man. Yeah. Not sure why I’m here.

Rey Treviño [00:03:20] There’s a lot why you’re here. Because, again, like. Like we said, y’all have so much going on, and you’ve already done so much this year. First of all, on a personal note, Paccs country operating had a blast at the pickleball event here about a month ago. And that was so much fun and even like play pickleball on a regular basis. So that was just a blast. And then you’ll be doing so much more on the woman side of energy here lately also. And then Nape is coming up and then there’s an awesome new show that’s just started called Land Man, that you guys have literally had a hand in everything, even to the title of the show. So I don’t even know where to start. I mean, there’s just so much going on.

Leann Callahan [00:04:03] Well, I can start to say why Jason is here as a lineman because we’re going to be talking about Nape. And if it wasn’t for Land Man, there would be no Nape. It was an idea generated from a group of land men in 1993 to bring the industry together, bring all disciplines, buyers and sellers to one central market place to make deals happen. And it really ignited the industry. It launched a new way to do business. And there were a lot of naysayers out there. We’ve talked about that a lot, but it was the ingenuity and the innovation and really the grit of Land Man who started Nape and kept it going and built to what it is today, the world’s largest energy prospect. So thank you, Jason, and thank you to all land man.

Rey Treviño [00:04:52] Yeah, yeah. No, I mean, like I said, you know, my dad’s got stories because it’s just it’s part of it’s just part of the industry. It’s like you’re going to go to an ape. I mean, nowadays you see the old guys out there just kind of sitting down, you know, sort of smoking a cigaret outside. But while the young guys are in there, but it’s like you go to Nape and I know I’ve said that before, so what’s going on with the ape and what are we excited for this year?

Drew Guntert [00:05:16] Well, there’s tons of things that are exciting. It’s one thing, too, is that with the election stuff that builds a lot of excitement. So we’re going to have a lot of Politico, a lot of industry insights really to kick off the week. What is the next. For years look like for the industry. But, you know, during the last four years, we really introduced a lot of verticals. For example, Bitcoin was one vertical that we started integrating a name. And since the election, Bitcoin is up. So that’s one thing that we’re really excited to see what that industry will look like when they’re coming to talking to their attendees, all those things and then renewables and stuff. You know, Texas and a lot of communities and a lot of land professionals are doing a lot of work in renewables. So we’ve added that in. So we’ll see a lot more people leasing properties and doing projects on battery storage, solar, wind datacenters. So when you’re uploading your prospects and stuff, you’re going to see a lot more questions about can you include Bitcoin mining on this project? Can you include data centers on this project? So it’s not the same prospect uploads that you’re used to and it was just oil and gas. Yeah, there’s a lot of interesting things. We’re also introducing geothermal programing and prospect uploads this year. Wow. So that’s a new energy source. That’ll be its first time at Nape. We’ve had we’ve had that request and it’s kind of funny is that four years ago we would get maybe one every six months and we’d be like, Hey, can I bring geothermal? We’d be like, Absolutely. But now it’s amazing how much geothermal is picked up in the industry, and we’re going to embrace that and make sure that it gets its highlight and its day at night. So a lot of cool ways, a lot of new energy sources. But, you know, the biggest thing to it’s it’s the networking. We’re going to bring in a lot of people at all stages of career. We’re going to bring together we’re gonna have a great time. We have a lot of networking events. We’re going to have some traditional Nape events, new Nape events. But we’re really looking forward to this year’s show. The schedule is pretty set, so go on Apex dot com. Check it out. And if you’re interested in exhibiting and sponsorship, we still have time to do that. So give us a call and we can make you a nape super user.

Rey Treviño [00:07:33] Oh man. When you talk about, you know, I know you’re going to do another governor’s panel again this year. Yeah. Okay. And you all are going to have a country concert on Wednesday night, too, is that correct?

Drew Guntert [00:07:44] Yeah, We’re going to have Josh Abbott band perform on Wednesday. So super excited about that. I’m a big fan personally, so it’s kind of fun to be able to contract actually somebody. You followed their career and gone to the concert yourself.

Rey Treviño [00:07:57] Yeah, And when used to be up there, North Texas.

Leann Callahan [00:08:00] And the cool thing about the Josh Avett Man, you know, we’re filming this today on Veteran’s Day and so we want to thank obviously all of our American heroes and all of our veterans. And, you know, a part of Nape’s mission is it’s it’s charity. It’s the charity fund that supports military and veteran charities. And we’ve been doing this since 2005 and have through industry and night participants doNaped more than $6 million to our American heroes, to our veterans charities. We’ll be doing the same thing this year, will be honoring two wonderful charities with big donation checks that will be held with the Governors Forum. And we will be presenting the American Hero Award also at that time. And then following that is the charity celebration, which is featuring the Josh Abbott band. So it’s all a part of our charities. And and one way that that night gives back,

Rey Treviño [00:09:01] And I know that that was one that the pickleball event was also. Yes I remember that because I hate for all the veterans out there.

Leann Callahan [00:09:07] Exactly.

Rey Treviño [00:09:08] And I think that thing is only going to get bigger now.

Kristy Kerns [00:09:10] Yeah, that was a great event. I enjoyed that?

Leann Callahan [00:09:12] Yeah, We already had some fun plans for next year.

Drew Guntert [00:09:14] So it’s it’s also so amazing because we do the charity portion and that money goes to veterans, but it’s also to one of the things that people need to remember too on Nape too, is that Napes and El-P. It’s a for profit by the partner organizations that are trade organizations for the industry. But once we get done with Nape and we pay our expenses and everything like that, we start with the zero base budget every single year, and all of our profits go back to the industry. So they go back to the trade organizations that help with really with efforts so we can continue working in the industry and makes our lives and our jobs a little bit easier to work in this industry. So it’s one thing to so if you participate, you buy registration stuff. You’re also getting this great resource in this great event, but you’re also supporting yourself, right? So it’s always a fun thing to to tell people that because they’re like, wow, then this money’s actually going back to me. So you get the education, the fun and everything like that, but you also get to support your industry as well.

Rey Treviño [00:10:16] I know the education has been key for your especially on the AAPL side of things, and y’all are always doing more to to educate. And I want to talk about also the. New TV show that you guys have literally had a hand in and Land Man, which is being shot in Fort Worth. I don’t think we’ve had a show. I know one of the other Taylor Sheridan’s. But you know, the Walker Texas Ranger, I think is the last show that had so much Fort Worth recordings in it from 20 to 30 years ago now. But could we talk about that, Leann and then Jason, I want to jump to you after that about what is a real lamb man and some of the differences between, you know, what’s real so far, what what you’ve got out of the show. But can we talk about how you all partnered up, Leann?

Leann Callahan [00:11:01] Yeah, absolutely. You know, we had heard about the Lamb and Show coming out Taylor Sheridan style, and they the Paramount Productions actually reached out to us looking for a location to do shoot some of their scenes. And so when they came over to our office, ironically, they didn’t realize that the office they building that they were about to scout was the American Association of Professional Linemen. And so when they saw our sign out front, they just thought our building was a cool building. I mean, this is the truth. So when they saw our sign, they were like, We can’t believe this. So of course I gathered up tons of lineman swag and our magazines and our education materials and, you know, shared stories about what land men do. We offered up leadership for our organization to speak with any producers or anything to get some insight on really what, you know, what alignment is and the importance of the lamb profession to the energy industry. And with that said, when we looked it up, when they were coming over, we noticed that they were promoting it as land Man. Two words. And so when I gave them all the materials, I was like suggested I said, Well, the first thing you need to talk to whoever it is up top and let them know that it’s one word. It’s land Man is one word. And of course that’s what’s on our Linemen magazine masthead and everything. And they actually did change it. So I don’t know if we played a part. I like to think that we did, but we are super excited. I mean, this is Hollywood, but we wanted to work with this team of production people to offer our assistance any way that we can. Just we want it to be a positive experience, a positive. Experience experience for anyone watching to get the words landman out there to the public. Like what is a landman? What is lamb profession? Because a lot of people have never heard of landman. When I started my career with AAPL, I had no idea what alignment was. So we’re really excited just to, you know, view this as a as a positive way to bring awareness to the public about not only the lamb profession, but about the energy industry. And Jason has played a big part. We put together a special task force to kind of look at where we are and what we can do to make this a positive experience. I’m going to throw throw it over to Jason to talk a little bit about that.

Jason Maloy [00:13:48] Yeah, we have a fantastic executive committee this year with APL. So kind of the structure is we have 6 or 7 people on an executive committee. They kind of are the top of the board of directors for AAPL. And so they, they heard this was coming. They confirmed it was coming and we were starting to get involved. And so they decided, hey, we want to be in front of this. Let’s embrace this. We want to learn everything about it. We want to ensure that from a media perspective, AAPL is ready. And so that was really my that’s where I got involved. And so Nancy McCaskill, president of AAPL, called and said, I don’t know what we need to do. I don’t know if we’re ready, but I want you to figure it all out. So we put together with some very, very high level industry professionals, yourself included, to really understand what this means. What does that mean to embrace it? What does it mean to have input into the show? What does it mean? Whenever somebody is watching a show and they want to know what a man does, what do we need to do from our perspective to ensure that we can put our best foot forward and ensure that we are embracing this brand new show? And so we ended up with, I don’t know, a nine page document that cited anything and everything, every question that was ever asked about this new show associated with our association and and came up with a really good media response toolkit. It’s on the AAPL website. We came up with a way to embrace the fandom, if you will, of the program. And so we’re going to have a podcast that I am personally very excited about. Leann and her crew are doing a great job putting that together and and as a task force member, we got to kind of assist and kind of pick the scheduling and the dynamics and everything. I’m very excited about how those individuals will view the show and how they will respond to the show and maybe let our fans know what’s real and maybe what Hollywood took a liberty with. I’m very excited about that. You know, the joke is right now, tell me tell me what’s the the.

Leann Callahan [00:15:50] Billy Bob.

Jason Maloy [00:15:51] Billy. Bob Thornton.

Leann Callahan [00:15:51] Billy Bob.

Jason Maloy [00:15:52] Billy. Bob Thornton shows up and all of a sudden a gas well explodes. Yeah, that’s not. That’s not land, man. Or not all bad luck. Yeah. Every time he shows up, something doesn’t explode. But. But it’ll be interesting to kind of embrace that, educate the public and tell them what a lay man does. What is the land professional? We are professionals. We have a professional organization. We have 11,000 members of this professional organization. And we want to get we want to educate the public and get the word out of what we do and why we’re proud to do it

Rey Treviño [00:16:22] Right. And, you know, for a lot of people out there know, what what is that profession that you guys are doing? You know, a lot of people don’t know that. And again, like you said, you know, in everything you’re seeing, there’s always something blowing up, you know, And I don’t think, you know, all these negative things that they’re sure for Billy Bob Thornton, who probably is a good character, I’m sure are a good person to play this role. But, you know, what is it that the land man does and how important are they, the companies like, you know, to what my company does and things like that? Sure.

Jason Maloy [00:16:51] Simple terms. The land man is the face of the industry. It’s what we do. It doesn’t matter if we’re dealing with the public. We’re dealing with landowners. We’re dealing with other companies. We are the face of the industry. So typically, your land man will make the phone calls, the initial contact. And so we have to be able to answer a lot of questions about a lot of different things. And I’m excited to see how Billy Bob kind of integrates that and how he responds to certain things. So the trailer so far has been fantastic. I just can’t wait to watch the actual show.

Leann Callahan [00:17:24] Yeah, I think, you know, obviously the show has not come out yet. I know when this this airs it will be, but as we’re talking, we’re just excited to know what’s going to happen. But you know, talking with them, you know, when they actually shot a couple of scenes at our office and reading some of the articles about the show, it it appears that Billy Bob Thornton plays the role of Tommy and he’s the hero of the show. So the land man is the hero. So we’re we’re excited about that.

Jason Maloy [00:18:02] Just like real life. Yeah.

Leann Callahan [00:18:04] Exactly. You know, and and they kind of coin it is he’s the problem solver and I thought, you know what you nailed it because throughout my career, working with so many linemen, you know, that is key. They’re the problem solvers. They can be, like Jason said, such a wide range of problems to solve. But that’s what linemen do. And also their innovation is just so important to to the energy industry.

Kristy Kerns [00:18:32] Do you have to go to college to be land man?

Jason Maloy [00:18:34] You don’t have to. I did in particular. I got my undergraduate degree and my graduate level degree from AAPL accredited programs. So we have about 15 programs that are accredited through AAPL. Undergrad programs are extremely rigorous. We have very detailed guidelines of what that looks like geology, law, engineering or some of the required topics, graduate programs. We have 4 or 5 of those right now. We always have more that are attempting to apply and go through that. Graduate programs are a little bit different. Graduate programs are complementary to land professionals. So we see a lot of geologists, engineers, company executives who might go to an accredited graduate program versus the undergraduate programs really are 95% of those graduates come out and are working land professionals.

Kristy Kerns [00:19:20] Are you seeing the industry growing or is stagnant right now? And what would you suggest like education and getting into the field for employment?

Jason Maloy [00:19:28] Great question. University of Oklahoma was the first undergraduate program that got accredited and they they provide AAPL a really nice chart each year. And it is literally the price of oil and the number of enrolled attendees at the program. Wow. And so as it goes up, we have more enrolled attendees and as it goes down, we have less so.

Kristy Kerns [00:19:49] So we’re looking for a rise then the next four years.

Jason Maloy [00:19:52] Yeah. So undergraduate programs follow that pretty closely. Graduate programs are a little bit different. Graduate programs are a little bit separated. And I think that’s because it only has to be complementary. So it’s it’s extremely rigorous as well. We have some fantastic programs that are in that in that space right now. And we we seem to be. Entertaining applications annually. People reach out, say, hey, we’re looking at putting a program together. What does that look like? And so we guide a lot of early programs and then we kind of step back and then they go through the process with the accreditation committee for. AAPL.

Kristy Kerns [00:20:24] That’s a powerful. Yeah, I didn’t know that.

Leann Callahan [00:20:27] Well, I would like to mention, you know, one of the really cool things that we do with our accredited programs is we APPL gives through their Laymon Scholarship trust. We give more than $250,000 in scholarships every year.

Kristy Kerns [00:20:43] Wow.

Rey Treviño [00:20:43] Wow.

Leann Callahan [00:20:44] And so, you know, APPL that’s one of our mission. That’s one of our goals is to promote education. And through those scholarships, you know, I think Jason can tell the story. You know, we’ve heard many people say without that appeal scholarship, they wouldn’t have been able to obtain their degree. And so we take that really seriously. And we have a wonderful board of landman on our Landman Scholarship Trust, who conduct interviews and give these scholarships every, every year.

Kristy Kerns [00:21:17] Well, if you let’s say that somebody was interested and speak from your heart, like what would be something that they that would tap into somebody that wanted to be a landman.

Jason Maloy [00:21:28] Well, to Leann’s point, I’m a direct beneficiary of the Landman Scholarship Trust. I would not be where I am today if the Landman Scholarship Trust had not granted me a scholarship when I was an undergrad, I wouldn’t have graduated. I needed the money. I came to the Landman Scholarship Trust. I went through the interview process. I was awarded a scholarship. And I feel in my heart a sense of obligation to give back. And that really is the impetus of why I do all the things I do with AAPL and Nape and everything else is because my career would not would not be here without without this organization, this incredible organization. And there are a lot of students I’ve been on the Landman Scholarship Trust multiple times and we hear the same stories over and over. And these students are incredible students. I mean, just we’re going to work for all of these students in our career moving forward. I mean, they’re just they’re so bright and sharp and the future of our industry, the future of America in the energy space. And and I’m we’re incredibly lucky to be connected to them so early in their career.

Kristy Kerns [00:22:28] I love that. And that’s amazing. That says a lot.

Rey Treviño [00:22:31] Yeah. And when I think about you guys, there’s a lamb and go is I always say like you’re like, we’re looking at legal docs or stuff. You got to cross the T’s, dot the I’s. But I feel like with the land man, when they’re reading over the paperwork and doing this, they’re literally reviewing the cross ts in the cross eye. So make sure it was dotted correctly on the eye and the T was crossed properly because that could mean for me, you know, as an e p company in order least purchaser or well, you know, purchased minerals or Lisa minerals guy five acres or 100 more acres, you know, just because of what is detailed in that information. So the did that I think laymen have that ability and they’re not just land man. I mean that’s the word there are there are women out there too that. Sure. But I just think that that detail is just so important to what you guys do.

Jason Maloy [00:23:24] It’s very interesting from the accredited program standpoint because we know we know what geologists are going to learn in college and at university, and we know what engineers are going to go through. But land is such a wide spectrum when they come out, it could be finance, it could be energy executive. They want to lead. It could be vice president of land. It could be some type of consulting. It’s just such a wide range in this space. So to answer the first question, what’s a land man? It’s whatever you want it to be. It’s whatever your personality is, whatever you are drawn to in this industry, that’s a land man.

Leann Callahan [00:24:01] And then to add to that, when the energy expansion, you know, developed land man, our position position perfectly, the layman skills can transition into renewables. Everything Drew was talking about the carbon capture, all of those things. That’s what Land men do. And so it doesn’t matter what energy source you’re talking about, you’re a land man. You can go into any of those those fields. And we even expanded our definition of land work to include all energy sources. So it’s not just oil and gas anymore for land, then it’s everything. And then one other thing that we do education wise that I’m really proud of and I’m going to let Drew talk about it, is at Nape, we host the Energy Innovation Case Study Competition for Universities, and the AAPL Education Foundation puts up $40,000 in prize money. It’s the highest prize money of any case competition that goes directly to the student. So, Drew, you want to talk about that at Nape?

Drew Guntert [00:25:10] Yeah, I mean, and I have a few different points on what was just discussed about the education stuff. Just because too, is these programs and stuff. But I can also tell you how to get started and it kind of leads to nape too. But the big one is the Energy Innovation case study that’s administrated by SMU this year. But this is one of the largest case study prize money is given. Thank you to the gentleman, to my right and lady to my left. We really looked at these case studies for these universities and we were like, well, what’s the one thing we can do? We’re like, we can do some big prize money and we can really make this competitive and that so many of the accredited programs come to Nape and showcase the skills that they’ve learned. And pretty much what happens is that they present a case study and they’re given that case study on site. They have a couple hours to put it together and then they go up against big industry judges, CEOs, very influential people, and they’re picked and we give around $40,000 in prize money to these teams so they can walk away with a lot of money. One year we had a gentleman, he took his check and when bought his engagement ring and was able to propose because he wanted a case study. So yeah, you hear. These great success stories because these kids may be on their scholarships and everything like that, but college is expensive. And when they get this extra little bit of mad money, you get to see them maybe do something, maybe start a life with somebody. So that’s a lot of very cool stuff. Dudes come from it. But we also pair that with the job fair at. So that’s one thing we run on Wednesday. We run a good job fair. So anybody graduating or anybody even in career, they wants to look for opportunities. We do that for the students and but that’s open to all Nape attendees. Second things too is that, you know, the industry’s very family oriented. Yeah, my dad was a land man. I want to be a land man or, you know, my next door neighbor is a land man. And I hung out with their family all my life, and I always respected their dad. Should I be in it? Yeah. Come. I mean, you don’t have to be in the industry if you’re looking to get into the industry and you’re graduating high school, we will sell you a student registration. Come with your dad. Come with your grandfather. Come with your uncle. Come with your your neighbor. I mean, we want people to look at the industry. And one thing to is nice is that a lot of the great universities take booze and they just like the prospects and they can come in and they can talk to your son, they can talk to your grandson, they can talk to their nephew. If someone’s interested. Brampton today and let them talk to the universities. That’s how you get started because it’s intimidating thing to see the online enrollments and all these different things. But actually walking into a booth and talking to a human being is is huge. I mean, I think all of us can probably recognize somebody that just gave you the time of day and was like, Hey, this is what you have to do. And was able to verbalize it and kind of point you in the right direction. And that’s why a lot of people come to Nape to be pointed in the right directions and a lot of different disciplines. So bring your bring your son to Nape. If he’s graduating high school, if he’s a freshman and he doesn’t, he’s undeclared major, you know, bring him to Nape and it’ll be fun experience. The case study is very interesting because you have this dynamic of truly the best and the brightest. I mean, every university has heard of this case study program because of the amount of money that the educational foundation gives back to give away. So we have literally the best and the brightest, brightest in the energy field. Students coming in to Nape to Houston for this one week. But the other side of the coin that we we didn’t really consider whenever we started putting it together, I was on the Nape operating committee when Leon had this fantastic idea. Everybody loved it. It took about 10s to get it approved. But the interesting thing is that CEOs and HR. And EVP of land and all of these executives are coming in watching the case study and saying, I’m interviewing that person. I’m interviewing that person. I want to interview people. Students are coming into that are earning money and a job. What what, what a transformative week.

Rey Treviño [00:29:20] Yeah.

Kristy Kerns [00:29:22] I mean, last year was obviously my first time. And I have to say it was life changing. Everything that you tapped in on, the connections, the family, the helping everybody, the people that you meet, you create these relationships that last forever. It’s like, yes, you know, you’re at me. And so that in itself is powerful. And I think that people are really wanting that family and connection. So that just says a lot about what you guys are doing.

Drew Guntert [00:29:44] It is. I mean, it’s the connections. And I mean, I have I mean, I wear a lot of Nape stuff our branded stuff around and I’ll be it’s amazing how I’ll go around town and people will be like, okay, you can make a secret handshake.

Kristy Kerns [00:29:59] I’ll like a brotherhood.

Drew Guntert [00:30:01] I’ll be on, I’ll be on playgrounds and dads will come up and just be like, Hey, I’m a petroleum engineer. They won’t send me this year, but I’ll be like that. And I’ll be like, Hey, here’s a promo code. You come as my guest. Tell your boss that you are invited personally from the Nape staff. There’s just so many people I run into. You know, I was coaching my daughter’s basketball team and the assistant coach I picked, he was like, You guys, I saw your email. So when your emails or he’s I think he’d Google me or he looked at LinkedIn and he was like, You work for Nape? He goes, I’m you guys. I’m a petroleum accountant. He goes, I just heard of Nape for all these years. And it’s amazing how many questions he has, like how many folklore lords and everything like that. But it’s so cool that it’s so recognizable and so many people think of it as this larger than life event, which it is.

Kristy Kerns [00:30:55] It is.

Drew Guntert [00:30:56] Yeah, it is.

Leann Callahan [00:30:56] Yeah. I mean, you know that he Google do you because you going to be his daughter’s basketball coach.

Drew Guntert [00:31:06] Least I’m.

Leann Callahan [00:31:07] Glad you’re legit.

Drew Guntert [00:31:09] but I mean I guess the Nape for it is like good credibility.

Kristy Kerns [00:31:14] Yes.

[00:31:15] If Nape gonna to take him.

Leann Callahan [00:31:15] Yeah he passes.

Drew Guntert [00:31:17] That’s right. Yeah.

Kristy Kerns [00:31:19] That’s funny.

Rey Treviño [00:31:21] Man. But no, the stories in in Nape as a whole, again, it is just part of the industry. I look at land, man, and I love how y’all are. Y’all are really preaching in a good, you know, like to, hey, come be a lamb because it’s recession proof. Like, I find it interesting that you were talking about, hey, the price of oil goes up the more people get into it. Sure, I would. You know, as I’ve gotten older, it’s almost like when it goes down, get into something. Because when it does go back up, yeah, you’re already ready. You’re in the industry. You know what’s going on. You know, it’s always the way I look at things are the best time to invest in something is when everybody else is saying it’s not the best time. Right? But it is such a recession proof industry now because you guys are helping with the renewables with you’re getting the solar because you got to have land rights for the solar, you got to have geothermal. I mean, there’s going to be old leases now that might be able to do that. I’m a big geothermal fan because we can take a lot of not only the oil and gas knowhow, but the oil and gas personnel and continue to keep them employed in the same industry doing the same thing. So, I mean, you know, we know that as an industry, the. Kids going to college are down right now. And that’s the other thing that I’m excited about, about the Land Man show and what you guys continue to do is promote and hope and will get these young guys excited again. I mean, I think the average age person out like 37, 38 years old in the industry, we got it. We got to bring, you know, somewhat bring that down and get more young people excited about being in the energy industry. And again, for me to say that’s definitely a little bit harder to say because it’s always been oil and gas, but who we kid, it’s all coming in. It all needs to be together, not one or the other.

Jason Maloy [00:33:11] What we’ve seen really in the last five years is a. A shift from our undergraduate and graduate programs to really become. And they’ve all done it. They’ve all embraced the words energy agnostic, whether it be transitional, traditional energy, It doesn’t matter. They’re all integrating bits and pieces of all of these factions that we need for energy in America, and they’re all doing it. And it was almost it was very eye opening and that the APL was almost a little bit of a laggard in that regard in that we saw the programs doing and we said, hey, we should do this. And then we were able to get with them and say, Hey, what what’s important to your students? What is important to your alumni? And then we started doing our own research and we have an energy, a renewable energy certificate that’s fantastic to kind of embrace them and challenge some of those things. But also our RRL or RPO or CPL we start to integrating all those bits and pieces because if we don’t, our undergraduates and graduates of these programs, the graduates of the graduate and undergraduate programs, are going to look at this and say, Hey, you need to integrate all these new things. So we’re trying to stay ahead of the curve. And for that exact reason, irrelevant. Irrelevant in energy today.

Rey Treviño [00:34:19] Yeah. And that’s a hard I think that’s the part that everybody needs to know about. It’s like, hey, you can stay relevant in this industry. You’ve got to be ready to pivot or just kind of move around a little bit and everything’s going to be okay. I, you know, and I kind of it’s okay, you know, and that’s what I think you guys are doing, is promoting that. And with the history that in the past, it’s almost like, why not bet on that?

Leann Callahan [00:34:44] Yeah, that’s one of the cool things about Nape is when you mention recession, you know, Nape is great for the industry in good times and in bad. It’s just a way to share ideas, new technologies, new ventures. And so, you know, whether prices are high or low, you know, Nape is a place to be, you know, to continue in the industry.

Rey Treviño [00:35:10] You know, I do want to ask this because you talk about how Nape is a good place. You know, as sponsorships go, whether it’s for Nape or, you know, for the actual expo itself or just being a sponsor for Nape and AAPL, you know, there’s so much reach that those individuals get out of that. Is that correct?

Drew Guntert [00:35:25] Absolutely. I mean, it’s one of the things, too, is that I always suggest people when they’re coming to us for booth and sponsorship and they’re just like, you know, we have great need this attendee and we’re really curious what it would look like for us as an exhibitor, our sponsor. And we have great success because, I mean, it’s so big there. When you take that booth and you create your headquarters, your own personal little Nape headquarters within Nape for the for the week, I mean, you stop becoming a moving target and you can create content marketing. I mean, it’s a fantastic I mean, it’s a fantastic time for marketing and advertising because it’s easy. You can do social media. You can do so many things for attendees that you’re going to be there. You’re going to be in Booth 1552 and come see us. It’s inexpensive to participate and it can do world for your companies. I love talking to companies as first time exhibitors and I had a my college roommate actually has a capital company out of Austin and I was like, hey, if you do, I can give you a few pointers and can you give me a before and after? And I was like, you know, pre it, get it on Social Man, your booth, don’t sit down the whole time. And I was like, Don’t bring a laptop into your booth and tell your employees, don’t look at their phone one time. And I was like, when the booth and I was like, can have two guys walk in the hallways to meet other exhibitors and other people, but always have somebody at the booth. And it was amazing how many sales they got. Post Nope, they just worked the booth, took the traffic, talked to a lot of people and it just developed into so much business for them. So it is successful. I saw it firsthand with a company that was unrecognizable in the industry and now has so many contacts and everything like that. So the booth is the first step. Try it out, do it. But then when you want to go supercharged, get the sponsorship. And that’s really when you start interacting with the team a lot. And we work to market the product and make sure that you’re going to be successful and we’re always happy to. We have a lot of stock sponsorships that are fantastic. They’re interesting. It’s everything from bathroom to ping pong tables, sponsors. It’s I mean, anything you can think of you to, but you can always bring custom ideas to us and we’re always happy to tailor fit something to your company and what your needs are and how you can be successful. So it’s one of the things the projects that we really do like doing as a Nape because it’s so much fun to work with different companies and other products.

Jason Maloy [00:37:57] I can’t believe you didn’t talk about the two secret parts of Nape. That’s that’s what we’re doing. We’re we’re sharing the secrets of Nape.

Leann Callahan [00:38:04] Wow.

Jason Maloy [00:38:04] Okay, the two most important I maybe I don’t know.

Leann Callahan [00:38:08] I’m to give approach. Okay. I’m about to give a pro tip.

Drew Guntert [00:38:11] We’re probably, double double padded carpet.

Kristy Kerns [00:38:14] Yeah. That is so sure.

Jason Maloy [00:38:16] You will have a very popular booth if you have double sided carpet.

Drew Guntert [00:38:21] Okay that’s a very good one.

Jason Maloy [00:38:22] Comfy shoes.

Rey Treviño [00:38:23] Yes.

Kristy Kerns [00:38:23] Yes.

Leann Callahan [00:38:26] Those are good. But I’ve got another Protea.

Kristy Kerns [00:38:29] Okay, good.

Leann Callahan [00:38:29] And that is when Nape comes to Houston. You cannot find housing. No. No. We have people calling us all the time. Do you guys have rooms? Do you ever. Well, here’s the pro tip. Become an exhibitor or sponsor and you get first dibs on all of our room blocks. Yeah. And they go fast, like in a day. So but if you’re a sponsor, an exhibitor, you get first dibs. And so that’s my pro tip. It’s worth being exhibitor sponsored just so you’ll have a place to go after all the social events.

Kristy Kerns [00:39:03] Yeah, that’s a good tip to have for all these people that registered for Nape

Drew Guntert [00:39:08] Those are probably two. Those are two types of things. Yeah. Those are amazing. Yeah.

Rey Treviño [00:39:14] Well, guys, again, I cannot thank you enough and ever the patience for all our listeners, viewers, you know, we had a little bit of technical difficulties beforehand, but you guys all travel over here to Dallas. Thank you all very much. As we wrap up, you know, we’ll let you each give you all the floor one more time to just, you know, kind of either plug Nape, plug AAPL or do a plug in and look in the camera. Liann And and give us one more plug.

Leann Callahan [00:39:41] Okay. You’re putting me on the spot first. You know, all I can say is watch The Land Man TV show and contact us If you’re interested in learning about the lamb profession, the energy industry or going to Nape, I mean, we we want to promote our industry. It’s I can’t imagine really being in any other industry. I’m proud very proud to be a part of the energy industry, an industry that helps power the world. Yeah, I love it.

Drew Guntert [00:40:18] Nape 5th through the seventh GRB Convention Center at Houston comes in Nape is purposeful. You’re going to be able to do business. You’re going to make contacts, and you’re going to walk away with something of value. So register in Nape Expo.com and call us if you’re interested in exhibiting sponsorship.

Jason Maloy [00:40:38] I’m extremely proud to be and have started my career as a lineman. And everything you need is landman.org.

Rey Treviño [00:40:47] Yeah. This is awesome. This. This is awesome Kristy. this is so much fun. And that’s why I forgot that that that was your first really dive into. It was last year at Nape.

Kristy Kerns [00:40:56] That’s what made me come on to the oil and gas industry. So.

Leann Callahan [00:40:59] Fantastic.

[00:41:00] Volunteer in that day. Thank you.

Leann Callahan [00:41:06] Welcome aboard. That’s awesome.

Kristy Kerns [00:41:07] Thank you.

Rey Treviño [00:41:08] Well, thank you. You’re welcome. And you guys, thank you all again for coming. And to all our listeners out there. Again, Nape is a sponsor of the crude truth, so please be sure to attend the Nape Expo February 5th through the seventh at the George R. Brown Convention Center in Houston, Texas. Nape where deals happen. And we’ll see you again on another episode of The Crude Truth.

Narrator [00:41:30] Again, the crude Truth would like to think today’s sponsors LFS Chemistry, Nape Expo, Air Compressor Solutions, Sandstone Group, Exec Crue, Texas Star Alliance, Pecos Country Operating and Real News Communication Network.

Narrator [00:41:50] The easiest way to start your own podcast and TV show, Real News Communications Network. Stand out from your competition. Produce streams of high quality social media content. Become a thought leader in your industry with RNCN and you get to be the host. We Handle Everything Else tour one of our three locations in Dallas, Fort Worth and the Colony. Call (972) 402-6333 or visit launch a show dot com to find out more.