Transport and Tourism Commissioner Apostolos Tzitzikostas told the World Economic Forum’s Davos summit today that the EU’s planned sustainable tourism strategy will allow the sector to keep growing.
When quizzed during a panel discussion on the citizen backlash against overtourism in Europe, Tzitzikostas quickly said the industry’s development is central to the EU’s plan.
He agreed with the comments of Saudi Arabian Tourism Minister Ahmed Al-Khateeb, who said that “there is nothing called overtourism.” There is “unbalanced tourism” and “mismanagement of traffic.”
His centre-right party colleague and Greek Prime Minister Kyriakos Mitsotaki recognised Europe’s overtourism problem last autumn but said it was only in a few destinations. Mitsotaki promised to intervene where problems arise.
Similarly, Tzitzikostas said regions mostly focus on promoting their destinations “instead of managing the flow” of tourists. He hoped to funnel tourists to areas that are “undervalued touristically.”
The EU sustainable tourism strategy should be out in 2026, Tzizikostas told the audience.
(DC/MM)
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